Friendly Spider Food

I have been working on a major project for about the last six months. Friendly spider food in the URL makes a big difference. If you have spider stoppers like the "?" in your URL, get rid of it now. We went from 40 pages indexed on Google to over 60,000 in 3 months. Our traffic almost tripled. Also set up URL file structure to include file filders that use keywords.

The site I have been working on is http://www.geardirect.com/ a winter sports ecommerce site that sells skis, snowboards, winter apparel and golf.

Good Luck,
Steve Parker